Roxy Davis is proudly ‘Capetonian’, having grown up in Kommetjie, Cape Town. Roxy is a nine times South African Surfing Champion, professional Surf Coach and business owner with a real zest for life and adventure!
Roxy started surfing at the age of 12, which is widely regarded as being rather late in life. However she very soon started achieving exceptional results throughout her competitive surfing career. Progressing from school champion to club champion and then rapidly progressing to both Provincial and National champion.
Today Roxy is a professional surfer. She is nine times South African Surfing Champion and has won numerous awards including the Western Province Surfer of the year and Surfer of the South African Surfing Championships. Roxy has had the honour of captaining and coaching numerous Western Province Surfing Teams to victory at South African Championships.
Roxy has represented South Africa at numerous Surfing, Longboarding and Stand Up Paddleboarding World Championships. In 2017 Roxy made Surfing history in South Africa with her selection as Captain of the South African Longboard Surfing Team, becoming the first individual to represent South Africa as a Shortboard Surfer, Stand Up Paddle-board Surfer, Longboard Surfer, National Surf Coach and National Surfing Manager.
Roxy has an illustrious surf coaching background having coached and managed Development, Provincial and National Teams within South Africa and on tours abroad. Roxy holds an International Surfing Association (ISA) level two Surf Coaching qualification. She achieved the accolade of finishing in the top two of the Cape Town Surf Coaching, Lifesaving and First Aid British Surfing Association (BSA) Coaches Course level one and two. Roxy is an International Surfing Association (ISA) Coaching Course Presenter.
Roxy has also been an active administrator in the sport of surfing. She served as a member of the Western Province Surfing Committee as Vice-President and acting President for many years. Roxy is currently involved in running the Western Cape Inter Schools Surfing League.
Roxy’s passion in life is surfing and teaching people to surf. She is inspired by the opportunity of giving back to surfing all she has received from this amazing sport. Roxy founded her Surf School in 2002 with an umbrella on Muizenberg beach and a clear vision of where she wanted to go with the concept. Her dreams became a reality far sooner than she had anticipated. Growing from a dream of teaching forty girls a week quickly turned into 200 girls within the first Programme intake. The umbrella soon gave way for a share of half a hardware store for storage, and later into opening her own Surf School facility, which she aptly named the Roxy Surf Club. With the support of the Roxy Brand, the Roxy Surf Club’s infrastructure continued to improve, culminating in a move into a prominent beachfront building in the famous Surfers Corner of Muizenberg. In 2007 Roxy launched the Roxy and Quiksilver Retail Surf Store as well as further expanding the Surf School component.
Today the Surf School and Surf Store continue to go from strength to strength and have amalgamated under the Surf Emporium Brand. Roxy’s hard work and tenacity has resulted in her Surf School now being the biggest Surf School in South Africa and one of the biggest in the world. The Surf School remains one of only a few years Surf Schools accredited with Surfing South Africa and works closely with most of the schools within the Western Cape.
Out of the water Roxy has achieved a great deal academically. She has completed an Honours Degree in Psychology and Communication through the University of South Africa (UNISA), building on her initial qualification in Sports Psychology. She is a registered as a Psychological Counsellor with the Health Professions Council of South Africa. Roxy is also a qualified Chef, having studied at the world renowned Silwood Kitchen.
Roxy has also tried her hand in journalism, writing a weekly column, “Beach Break” for the Friday edition of The Times Newspaper as well as contributing to the development of the editorial pillars of the successful woman’s surfing magazine Salt Water Girl Surf. She went on to become the Regional Editor for Salt Water Girl Surf magazine for the region stretching from Namibia to Jeffreys Bay.
Roxy loves the outdoors and in particular any water based sport. She grabs any opportunity to surf, swim, wakeboard, waterski, SUP and longboard.